Tuesday, July 20, 2010

Customer Feedback and Ratings Program Overview

Customer Feedback and Ratings Program Overview
Shopzilla has built a powerful, scalable Internet-based infrastructure to maintain continuous access to the nature and pace of retail e-commerce. BizRate Research, a division of Shopzilla, provides POS and FF survey feedback ratings scores to help retailer clients benchmark and track customer satisfaction. The scores are the basis for the Smiley Scale ratings used by consumers to make effective price vs. quality decisions when shopping online.

Customer Review Survey Program
This FREE Program provides actual data based on your customer's feedback to help you improve your online customer satisfaction and strengthen your business. Derived from the Point-of-Sale and Fulfillment Surveys, the Customer Certified Program gives you access to 22 satisfaction metrics and customer comments.

Consumers are surveyed on over a total of 44 performance metrics in the following categories:

Purchase Behavior
Marketing Effectiveness
Point-of-Sales Support
Performance Satisfactions
Demographics

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